To improve the operation of the web page, we ask you to agree with the terms of use of our cookie files - it will allow you to see detailed information about the products which comes from third parties, to see the location of shops on the map and much more. All conditions are listed here:
Novastar cookie policy
We use cookies to provide you a better user experience on our website; for instance, cookies allow us to
remember your past visits, as well as choices you have made on the website.
What is a cookie?
Cookies are small text files that are stored on your device when you visit the website.
Why do we use cookies?
We use cookies to provide you a better user experience on our website; for instance, cookies allow us to
remember your past visits, as well as choices you have made on the website. By using the website, you
agree that we can use cookies:
to collect data about usage habits and for statistical purposes;
to provide better customer service (online chat);
to remember user preferences and settings;
to send you offers and marketing messages that are best suited for your needs;
to collect information required to improve our website;
to log in, to personalise the page, and fill in forms;
to make it easier to share on social media any content published on the Novastar website;
to provide content (Youtube, Google maps, flixmedia).
What type of cookies do we use?
Session cookies
Session cookies or temporary cookies are used every time when you visit our website, and they are
deleted when you shut down your web browser. Temporary cookies are used for instance to remember the
language you have selected for the website, or the content of your shopping cart.
Permanent cookies
Permanent cookies stay in the user's device after you have closed the website. Permanent cookies
have different periods of expiry, and some of them are stored in the user’s device for days, months
or even years. Permanent cookies are used, for instance, to remember user preferences and store user
names and passwords so that users do not need to log in every time they visit the site.
Third party cookies: In order to provide high-quality content, gather statistical
data and show ads, Novastar uses third-party cookies on their website. You can review the privacy
policy and the terms and conditions of third-party cookies on the website of the respective party.
Flixmedia partners – along with your chosen retailer – displays you manufacturer’s information
concerning the product you are about to purchase, and does not provide any advertising services.
Flixmedia processes your IP address only to communicate manufacturers’ videos, images or textual
information, but does not store your IP address as a part of this service provided to your retailer,
and does not disclose your IP address to third parties, other than technology partners who support
the provision of the information. Flixmedia does not process or store any other personal data about
you and does not request the same from third parties. Should you have any questions about how
Flixmedia processes your IP address please contact GDPR@flixmedia.eu. More information about
Flixmedia is available at www.flixmedia.eu
How do I limit the use of cookies and delete cookies?
Users can delete cookies stored in their equipment and can prevent storing cookies in their devices.
To do this the user needs to change the privacy settings of their web browser. More detailed
information is available in the instructions section of the browser. NB! If you block cookies we
cannot guarantee proper functioning of the website.
These cookies are needed for our website to work in a correct and secure way. Essential cookies enable you to browse our website, safely finalize purchases and make sure important information is visible. User can not reject these cookies.
These cookies help us and relevant third-party sites to show personalized and relevant ads. Marketing cookies collect information about your browsing behaviour, which can be combined with other traffic data we have about you. These cookies are used for user profiling and targeted marketing.
Performance cookies enhance user experience and save user preferences. These cookies also enable site user to get more content and improve site functionality.
These cookies are needed for our website to work in a correct and secure way. Essential cookies enable you to browse our website, safely finalize purchases and make sure important information is visible. User can not reject these cookies.
These cookies help us and relevant third-party sites to show personalized and relevant ads. Marketing cookies collect information about your browsing behaviour, which can be combined with other traffic data we have about you. These cookies are used for user profiling and targeted marketing.
Performance cookies enhance user experience and save user preferences. These cookies also enable site user to get more content and improve site functionality.
Optimal distance when watching HD signal: 3,3-3,8 m. Optimal distance when watching Full HD or 3D signal: 1,6-1,9 m.
display screen type
Screen backlight technologies
LED LCD
A LED-backlit LCD is a liquid-crystal display that uses LEDs for backlighting.
panel resolution
Resolution is a term that indicates how closely the pixels are placed on the screen.
3840х2160 4K UHD
refresh rate
100 Hz
screen backlight
DIRECT LED
HDR energy rating
G
Functions
Smart TV
Yes
Netflix
Yes
Recording to USB memory stick or external HDD
Yes
streaming format
Chromecast
Apple AirPlay 2
Yes
smart home support
Apple Home
Apple Home
Picture enhancement
HDR
High dynamic range (HDR) is the technology, which improves the color and brightness of the signal to improve the picture on the screen.
Yes
picture enhancement systems
HDR10, HLG, Dolby Vision
Sound
Sound power (RMS)
20 W
sound technology
Dolby Atmos, Dolby Audio, DTS Digital Surround
Bluetooth audio
Yes
Interfaces
HDMI
4x
optical out
Yes
LAN (network, RJ45)
Yes
USB-A 2.0
Data transfer speeds up to 480 Mb/s
2 pcs
WiFi
Yes
Dimensions
weight
Product weight without packaging.
13.3 kg
weight without stand
12.7 kg
width
111.9 cm
height
71.6 cm
depth
28.8 cm
height without stand
64.9 cm
depth without stand
7 cm
VESA size
200 x 200
Power
energy consumption
72 kWh/1000h
HDR energy consumption
93 kWh/1000h
General parameters
energy rating
The energy label of a television indicates how sustainable a TV is on a scale from A to G - the closer the label is to A, the more energy-efficient a TV is.
F
number of the regulation
2019/2013
model identificator
KD-50X89K
manufacturer
Sony
Software
operating system
Google TV
Back
Average rating
(1)
5.0
5
1
4
0
3
0
2
0
1
0
Only users who have made a purchase can rate the product.
FThe Effectiveness of the Device is Noticeable at First Sight.
Energy efficiency class is a standard classification that is used all over Europe and which is understandable at first sight. Products can be efficiently compared according to classes, starting from A+ (the most energy efficient class), and ending with F (the most energy-intensive class). The classification of energy efficiency is based on annual energy consumption which is being calculated on the basis of several different parameters.
Annual Energy Consumption. Annual energy consumption in the switched-on state expressed using a measurement unit kW/h per year.
127/50 Screen Diagonal. Diagonal of the visible part of the screen expressed in centimeters and inches.
∅Power consumption. Power consumption in switched-on state expressed in W.
Switched-off state. The given mark is displayed on TVs that have a clearly visible switch that when being set in switched-off mode switches the TV into a mode with power consumption no more than 0,01 W.
Switched-off state. The given mark is displayed on TVs that doestn't have a clearly visible switch that when being set in switched-off mode switches the TV into a mode with power consumption no more than 0,01 W.
